Micro-Targeting in Political Campaigns: A comparative analysis of legal frameworks
Location:
Virtual Event
Date/time
Thu 28 January 2021
14:00-15:15
About the seminar
Micro-targeting refers to an increasingly popular online marketing strategy. By collecting people’s data and using it to segment people into groups, companies and political parties are able to target different messages and content to different groups, mostly in the form of adverts. What happens when this strategy is used in the context of political campaigns? Researchers from the University of Edinburgh Law School have partnered up with the NGO Privacy International to explore the legal frameworks governing political micro-targeting in Canada, Brazil, France, Italy, Spain and the UK.
The full Report is available at the Privacy International Website
The event will be moderated by Ailidh Callander, Solicitor Scottish Parliament.
Speakers include:
- Lucy Purdon, Policy Director, Privacy International
- Laura Lazaro Cabrera, Legal Officer, Privacy International
- Paolo Cavaliere, Lecturer in Digital Media & IT Law, University of Edinburgh
- Hashim Mude, PhD candidate, Edinburgh Law School, University of Edinburgh
- Mariana Galindo Sánchez, LLM in Innovation, Technology and the Law, Class of 2020, Edinburgh Law School, University of Edinburgh
- Iona Bonaventura, Diploma in Professional Legal Practice, Class of 2020, Edinburgh Law School
This event is free and open to all but registration is required (link below).
Image Credit: By Book Catalog - cambridge analytica facebook, CC BY 2.0