Why do I need to know about copyright?
The works, products and services generated by creative businesses and individuals are protected through intellectual property rights, primarily copyright. Knowing how to protect and exploit copyright is a key business skill.
At the same time, the act of creating often draws on other people's work and takes inspiration from existing material. So, creative professionals need to know what copyright law allows, and when and how permission must be sought from other copyright holders.
A good knowledge of copyright law is essential to meeting the challenges of new media and the Internet, and making most of the opportunities they offer.
